Voici la liste des sources que j’utilise pour créer mes contenus et conférences. Cette liste regroupe principalement des articles de presse, des contenus d’autres créateurs et des études scientifiques.
C’est (vraiment?) moi qui décide. Dan Ariely
(Les liens de livres sont affiliés. Merci si vous les achetez en passant par mon lien 🙏*)*
https://www.nytimes.com/2013/10/06/magazine/and-then-steve-said-let-there-be-an-iphone.html
https://www.macrumors.com/2013/10/04/former-apple-engineer-gives-behind-the-scenes-look-at-the-original-iphone-introduction/
https://www.ibtimes.co.uk/sleight-hand-white-lies-bottle-scotch-how-apple-pulled-off-first-iphone-launch-1600085
What is the glamor of black-and-white? The effect of color design on evaluations of luxury brand ads
Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness
Clusters and the New Economics of Competition
Mimicry for money: Behavioral consequences of imitation
Splitting the reciprocity correlation
Ingratiation and gratuity: The effect of complimenting customers on tipping behavior in restaurants
Effect on Restaurant Tipping of a Helpful Message Written on the Back of Customers' Checks
Sweetening the Till: The Use of Candy to Increase Restaurant Tipping
Give Me a Straight Answer: Response Ambiguity Diminishes Likability
On the Conversational Persuasiveness of Large Language Models: A Randomized Controlled Trial
Uncertainty, expertise, and persuasion: A replication and extension of Karmarkar and Tormala (2010)
Studies in subjective probability I: Prediction of random events
Shining in the Center: Central Gaze Cascade Effect on Product Choice
The Role of Narratives in Consumer Information Processing
Al for identifying social norm violation
Experimental evidence for tipping points in social convention
Dynamic Norms Promote Sustainable Behavior, Even if It Is Counternormative
Neural activity predicts attitude change in cognitive dissonance
Common-enemy effects: multidisciplinary antecedents and economic perspectives
Negativity drives online news consumption
When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings
Understanding Psychological Reactance
A Meta-Analysis of the Effectiveness of the “But You Are Free” Compliance-Gaining Technique
Evocation of freedom and compliance : the “but your are free…” technique
Neuronal Reward and Decision Signals: From Theories to Data
What is the role of dopamine in reward: hedonic impact, reward learning, or incentive salience?
What Holds Attention? Linguistic Drivers of Engagement
(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions
Birds of a Feather Flock Conjointly (?): Rhyme as Reason in Aphorisms
Being What You Say: The Effect of Essentialist Linguistic Labels on Preferences.
These 5 Simple Concepts of Behavioral Economics Can Drastically Improve Your Marketing Efforts
Personalized subject lines in email marketing
Attention spans Consumer Insights, Microsoft Canada
The influence of line spacing and text alignment on visual search of web pages
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
The eyes have it: the neuroethology, function and evolution of social gaze
Eye Tracking 2021 – You Look Where They Look!
Théorie de la dominance sociale
Ad Science: Ads With Faces Eleven Times More Likely to Get Noticed
Let's face it: When and how facial emojis increase the persuasiveness of electronic word of mouth
Reference pricing studies in marketing: A synthesis of research results
A Comparative Analysis of Reference Price Models
Coherent arbitrariness : stable demand curves without stable preferences
A meta-analysis on the effects of just-below versus round prices
Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition
The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?
This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
Life could be so easy: the convenience effect of round price endings
The Too-Much-Precision Effect: When and Why Precise Anchors Backfire With Experts
Are 1-endings the new 9-endings? An alternative for generating price discount perceptions
Can rounding up price discounts reduce sales?
Amount off versus percentage off—when does it matter?
Consumer Evaluations of Sale Prices: Role of the Subtraction Principle
Promoting Pi Day: Consumer Response to Special Day-Themed Sales Promotions
The asymmetric effect of discount retraction on subsequent choice
The Effects of Monetary Magnitude and Level of Aggregation on the Temporal Framing of Price
Menu price presentation influences on consumer purchase behavior in restaurants
[The Upside of Down: Presenting a Price in a Low or High Location Influences How Consumers Evaluate It](https://www.sciencedirect.com/science/article/abs/pii/S0022435920300130#:~:text=H1-,Low (vs.,increased sales (H1c).)
The Influence of Price Presentation Order on Consumer Choice
Is $0 Better than Free? Consumer Response to “$0” versus “Free” Framing of a Free Promotion
An Anchoring and Adjustment Model of Purchase Quantity Decisions
Consumer Skepticism and Promotion Effectiveness
The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price
Is “4 for $16” Better than “4 for $15.30”? The Price Divisibility Effect in Multipack Purchases
The Too-Much-Precision Effect: When and Why Precise Anchors Backfire With Experts
The price-perceived quality relationship: A meta-analytic review and assessment of its determinants
Marketing actions can modulate neural representations of experienced pleasantness
Direct evidence of ending-digit drop-off in price information processing
A good way to boost sales? Effects of the proportion of sold-out options on purchase behavior
Mental accounting of product returns
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