Voici la liste des sources que j’utilise pour créer mes contenus et conférences. Cette liste regroupe principalement des articles de presse, des contenus d’autres créateurs et des études scientifiques.
C’est (vraiment?) moi qui décide. Dan Ariely
(Les liens de livres sont affiliés. Merci si vous les achetez en passant par mon lien 🙏*)*
https://www.nytimes.com/2013/10/06/magazine/and-then-steve-said-let-there-be-an-iphone.html
https://www.macrumors.com/2013/10/04/former-apple-engineer-gives-behind-the-scenes-look-at-the-original-iphone-introduction/
https://www.ibtimes.co.uk/sleight-hand-white-lies-bottle-scotch-how-apple-pulled-off-first-iphone-launch-1600085
What is the glamor of black-and-white? The effect of color design on evaluations of luxury brand ads
Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness
Hideous but worth it: Distinctive ugliness as a signal of luxury
EXPRESS: Do More “Likes” Lead to More Clicks? Evidence from a Field Experiment on Social Advertising
When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings
The eyes have it: the neuroethology, function and evolution of social gaze
Eye Tracking 2021 – You Look Where They Look!
Théorie de la dominance sociale
Ad Science: Ads With Faces Eleven Times More Likely to Get Noticed
Let's face it: When and how facial emojis increase the persuasiveness of electronic word of mouth
Clusters and the New Economics of Competition
Mimicry for money: Behavioral consequences of imitation
Splitting the reciprocity correlation
Ingratiation and gratuity: The effect of complimenting customers on tipping behavior in restaurants
Effect on Restaurant Tipping of a Helpful Message Written on the Back of Customers' Checks
Sweetening the Till: The Use of Candy to Increase Restaurant Tipping
Give Me a Straight Answer: Response Ambiguity Diminishes Likability
On the Conversational Persuasiveness of Large Language Models: A Randomized Controlled Trial
Uncertainty, expertise, and persuasion: A replication and extension of Karmarkar and Tormala (2010)
Studies in subjective probability I: Prediction of random events
Shining in the Center: Central Gaze Cascade Effect on Product Choice
The Role of Narratives in Consumer Information Processing
Al for identifying social norm violation
Experimental evidence for tipping points in social convention
Dynamic Norms Promote Sustainable Behavior, Even if It Is Counternormative
Neural activity predicts attitude change in cognitive dissonance
Common-enemy effects: multidisciplinary antecedents and economic perspectives
Negativity drives online news consumption
Understanding Psychological Reactance
A Meta-Analysis of the Effectiveness of the “But You Are Free” Compliance-Gaining Technique
Evocation of freedom and compliance : the “but your are free…” technique
Neuronal Reward and Decision Signals: From Theories to Data
What is the role of dopamine in reward: hedonic impact, reward learning, or incentive salience?
What Holds Attention? Linguistic Drivers of Engagement
(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions
Experimental evidence of massive-scale emotional contagion through social networks
Birds of a Feather Flock Conjointly (?): Rhyme as Reason in Aphorisms
Being What You Say: The Effect of Essentialist Linguistic Labels on Preferences.
These 5 Simple Concepts of Behavioral Economics Can Drastically Improve Your Marketing Efforts
Personalized subject lines in email marketing
Attention spans Consumer Insights, Microsoft Canada
Théorie de la consommation ostentatoire
Does the verified badge of social media matter? The perspective of trust transfer theory
Intel Inside: The Linguistic Properties of Effective Slogans
A matter of font type: The effect of serifs on the evaluation of scientific abstracts
The influence of line spacing and text alignment on visual search of web pages
Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
Curiosity under bright light: The influence of bright lighting on new product adoption
Reference pricing studies in marketing: A synthesis of research results
A Comparative Analysis of Reference Price Models
Coherent arbitrariness : stable demand curves without stable preferences
A meta-analysis on the effects of just-below versus round prices
Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition
The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?
This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
Life could be so easy: the convenience effect of round price endings
The Too-Much-Precision Effect: When and Why Precise Anchors Backfire With Experts
Are 1-endings the new 9-endings? An alternative for generating price discount perceptions
https://pure.port.ac.uk/ws/portalfiles/portal/12412177/Guido_et_al._2018_JAR.pdf
https://cxl.com/blog/visual-cues/
https://www.neurosciencemarketing.com/blog/articles/baby-heat-maps.htm
https://www.inc.com/melina-palmer/these-5-simple-concepts-of-behavioral-economics-can-drastically-improve-your-marketing-efforts.html
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying
https://fr.wikipedia.org/wiki/Effet_cocktail_party
https://usbeketrica.com/fr/article/netflix-personnalisation-illustrations-algorithme
https://www.standard.co.uk/culture/music/spotify-wrapped-2024-tracking-period-b1187248.html
https://trustmyscience.com/passants-donnent-davantage-argent-mendiant-porte-costume/
https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.936170/full
https://www.sciencedirect.com/science/article/abs/pii/S0749597822000176
https://www.sciencedirect.com/science/article/abs/pii/S0749597822000176?via%3Dihub