Voici la liste des sources que j’utilise pour créer mes contenus et conférences. Cette liste regroupe principalement des articles de presse, des contenus d’autres créateurs et des études scientifiques.


Livres

C’est (vraiment?) moi qui décide. Dan Ariely

(Les liens de livres sont affiliés. Merci si vous les achetez en passant par mon lien 🙏*)*

Apple

https://www.nytimes.com/2013/10/06/magazine/and-then-steve-said-let-there-be-an-iphone.html

https://www.macrumors.com/2013/10/04/former-apple-engineer-gives-behind-the-scenes-look-at-the-original-iphone-introduction/

https://www.ibtimes.co.uk/sleight-hand-white-lies-bottle-scotch-how-apple-pulled-off-first-iphone-launch-1600085

Starbucks

The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction

Luxe

To smile or not to smile: The role of facial expression valence on mundane and luxury products premiumness

What is the glamor of black-and-white? The effect of color design on evaluations of luxury brand ads

Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness

Hideous but worth it: Distinctive ugliness as a signal of luxury

Ads

EXPRESS: Do More “Likes” Lead to More Clicks? Evidence from a Field Experiment on Social Advertising

When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings

The eyes have it: the neuroethology, function and evolution of social gaze

Eye Tracking 2021 – You Look Where They Look!

Théorie de la dominance sociale

Sillon temporal supérieur

Ad Science: Ads With Faces Eleven Times More Likely to Get Noticed

How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness Get access Arrow

Let's face it: When and how facial emojis increase the persuasiveness of electronic word of mouth

Persuasion

Clusters and the New Economics of Competition

Mimicry for money: Behavioral consequences of imitation

Splitting the reciprocity correlation

Ingratiation and gratuity: The effect of complimenting customers on tipping behavior in restaurants

Effect on Restaurant Tipping of a Helpful Message Written on the Back of Customers' Checks

Sweetening the Till: The Use of Candy to Increase Restaurant Tipping

Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates

"Yes/No/Not Right Now": Yes/No Response Formats Can Increase Response Rates Even in Non-Forced-Choice Settings

The mindlessness of ostensibly thoughtful action: The role of "placebic" information in interpersonal interaction.

Give Me a Straight Answer: Response Ambiguity Diminishes Likability

On the Conversational Persuasiveness of Large Language Models: A Randomized Controlled Trial

Uncertainty, expertise, and persuasion: A replication and extension of Karmarkar and Tormala (2010)

Studies in subjective probability I: Prediction of random events

Shining in the Center: Central Gaze Cascade Effect on Product Choice

The Role of Narratives in Consumer Information Processing

Al for identifying social norm violation

Experimental evidence for tipping points in social convention

Dynamic Norms Promote Sustainable Behavior, Even if It Is Counternormative

Dynamic norms drive sustainable consumption: Norm-based nudging helps café customers to avoid disposable to-go-cups

Buyer's remorse

Dissonance cognitive

Neural activity predicts attitude change in cognitive dissonance

Common-enemy effects: multidisciplinary antecedents and economic perspectives

Biais de négativité

Negativity drives online news consumption

Psychological Reactance and Promotional Health Messages: The Effects of Controlling Language, Lexical Concreteness, and the Restoration of Freedom

Understanding Psychological Reactance

A Meta-Analysis of the Effectiveness of the “But You Are Free” Compliance-Gaining Technique

Evocation of freedom and compliance : the “but your are free…” technique

Neuronal Reward and Decision Signals: From Theories to Data

What is the role of dopamine in reward: hedonic impact, reward learning, or incentive salience?

What Holds Attention? Linguistic Drivers of Engagement

(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions

Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations

‘We are looking for people like you’ – new technique of social influence as a tool of improving response rate in surveys

Experimental evidence of massive-scale emotional contagion through social networks

Copywriting

Birds of a Feather Flock Conjointly (?): Rhyme as Reason in Aphorisms

Being What You Say: The Effect of Essentialist Linguistic Labels on Preferences.

These 5 Simple Concepts of Behavioral Economics Can Drastically Improve Your Marketing Efforts

Personalized subject lines in email marketing

Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments

Branding

Resolving the bouba-kiki effect enigma by rooting iconic sound symbolism in physical properties of round and snikv obiects

The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products

Chubby or thin? Investigation of (in)congruity between product body shapes and internal warmth/competence.

The Use of Post-Purchase Communication to Reduce Dissonance and Improve Direct Marketing Effectiveness

A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments

Attention spans Consumer Insights, Microsoft Canada

Théorie de la consommation ostentatoire

Does the verified badge of social media matter? The perspective of trust transfer theory

Intel Inside: The Linguistic Properties of Effective Slogans

A matter of font type: The effect of serifs on the evaluation of scientific abstracts

Design

The influence of line spacing and text alignment on visual search of web pages

Effects of face images and face pareidolia on consumers’ responses to print advertising: An empirical investigation.

Why Is 10 Past 10 the Default Setting for Clocks and Watches in Advertisements? A Psychological Experiment

The "Visual Depiction Effect" in Advertising: Facilitating Embodied Mental Simulation through Product Orientation

Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality

The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference

Curiosity under bright light: The influence of bright lighting on new product adoption

A recipe for food promotion: effects of color brightness on food evaluations and behavioral intentions

Pricing

Reference pricing studies in marketing: A synthesis of research results

A Comparative Analysis of Reference Price Models

Coherent arbitrariness : stable demand curves without stable preferences

A meta-analysis on the effects of just-below versus round prices

Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition

The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?

This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations

Life could be so easy: the convenience effect of round price endings

How price complexity takes its toll: The neglected role of a simplicity bias and fairness in price evaluations

Do Consumers Perceive Precise Prices to be Lower than Round Prices? Evidence from Laboratory and Market Data

The Too-Much-Precision Effect: When and Why Precise Anchors Backfire With Experts

Are 1-endings the new 9-endings? An alternative for generating price discount perceptions


Podcasts

Capter l’attention

https://pure.port.ac.uk/ws/portalfiles/portal/12412177/Guido_et_al._2018_JAR.pdf

https://cxl.com/blog/visual-cues/

https://www.neurosciencemarketing.com/blog/articles/baby-heat-maps.htm

https://www.inc.com/melina-palmer/these-5-simple-concepts-of-behavioral-economics-can-drastically-improve-your-marketing-efforts.html

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying

https://fr.wikipedia.org/wiki/Effet_cocktail_party

https://usbeketrica.com/fr/article/netflix-personnalisation-illustrations-algorithme

https://www.standard.co.uk/culture/music/spotify-wrapped-2024-tracking-period-b1187248.html

Effet messager

https://trustmyscience.com/passants-donnent-davantage-argent-mendiant-porte-costume/

https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.936170/full

https://www.sciencedirect.com/science/article/abs/pii/S0749597822000176

https://www.sciencedirect.com/science/article/abs/pii/S0749597822000176?via%3Dihub